Creativity comes from a small area of our brain; it is a place where we visit daily. Not everyone is creative, and even creative people have difficulty coming up with the best ideas that will catch the eyes of the consumers they want. You need to find ways to help bring that creative side out; there are many ways of doing this.
Some may need to sit down, close there eyes and switch on their favourite tune. Maybe you need to make a graph with your subject in the middle and your ideas branching out from it. Maybe sit in a group with your co-workers and just talk. Sometimes having people there, where you can bounce ideas off one another will help create some of the best ideas.
Also focus on some of the things that you personally like; this can also trigger ideas that will help match your subject. No idea is truly a bad idea, it just means that some ideas that you come up with just need a little extra tweaking later on.
The one thing to not forget, which many people do, is to write everything down. There are many moments when your heading to work, to work on a project and a great idea pops into your head while your driving or on the bus and then when you finally arrive at work you cannot remember what it was. I am sure many people have had this happen to them and for some reason when it does, we do not undertand why we never wrote it down to begin with.
When your working in an industry that involves attracting consumers with brands, products or services, make sure they can relate to the new trends, in this day and age, trends are changing all the time and in order to keep attracting our audience we need to keep giving them creative ideas that we know they will like. Having ideas that can reach more the one different consumer will help brands, businesses, and other services help build a larger consumer base.