If you have not noticed today, almost everything you see when it comes to branding experience, is online. Many agencies are having to find new and trendier way to approach their consumers.
We all knew this was coming; now we have to give our audience the experience of a lifetime in order to get them to actually go and purchase the product or service. Which is fine, because that gives our creative teams the opportunity to create unique ideas. Today many marketers are working with other companies to help come up with creative content such as film to post online, especially on social media to let all their consumers see first hand.
This new idea of interactive content is also coming into effect, where our consumer don't just have to watch what is happening on there mobile devices, laptops, or tablets. But they can actually decide how they want the video to end. If your feeling lost as to what this means, it means consumers have the option during the video to click on numerous choices where they can decide the outcome of how the video will end.
This is becoming a newer and more fascinating way for brands to help show their product or service. This is a newer way to help gain more interest from consumers, and is a lot more exciting for them as well. Developing a trendy video for audiences still works, but allowing your consumer to be involved in the videos you create and turning it into a fun game, will help make a bigger and more positive outcome for your brand.